TL;DR: Like a good publication you simply can’t deposit, Alikewise is a superb web site you simply can’t assist but end up being satisfied with. By coordinating people because of the different books that they like, Alikewise is taking the niche internet dating market to the next level. 

With regards to guides and niche matchmaking, nobody is because enthusiastic as Matt Masina and Matt Sherman, the co-founders of

From fiction to non-fiction, and all things in between, Alikewise doesn’t leave any page unturned whenever assisting men and women look girl looking for sex love through their favorite authors and publications.

Do not evaluate a book by their cover

While a lot of internet dating sites fit their particular users by such things as location and get older preference, Masina and Sherman understood there is a market for a unique sorts of internet dating solution. The proof is within the solid preceding Alikewise has actually attained since the 2010 release.

Due to a killer cooperation, Alikewise has the capacity to combine men and women through Amazon’s guide recommendation motor. Do you realy like “your ex with the Dragon Tattoo”? Then you may be compatible with a person that wants “Gone female.”

Its able to make a profile, browse through different consumers and deliver communications on Alikewise, you’ll find during the U.S., Canada, britain and some various countries.

Masina mentioned one of the best attributes concerning site isn’t just can members find individuals that choose read whatever will review, nevertheless they are able to use that typical ground as a means to get knowing each other on a further amount.

“the truth that the two of you like guides, we think, could be the connection, and then you can look at exactly what publications men and women like in order to discover more info on them,” he stated.

The reason why books are superb matchmakers

Masina mentioned Alikewise people aren’t like those you find on some other dating sites (no shirtless mirror pics here!)

With snappy profile brands like “Bluegrass_Book_Lover” and “PaperBackWriter,” Alikewise users tend to be a distinctive type, so they need a distinctive option to fulfill individuals – a fresh form of matchmaker if you will.

“Having shops to get to know other people that like books is truly important,” he stated. “Book reading as a spare time activity simply a social recreation for which you’re going to meet other people, therefore I think the entire concept of having this outlet is actually attractive to them [users].”

Masina talks of the standard Alikewise individual as much more serious, sort and rational kind, who wants classics like “The Catcher when you look at the Rye” but also doesn’t mind branching aside with some Harry Potter sometimes.

“I check out the site and I’m just amazed at the standard of people that are on all of our website. They are all pretty smart, and I genuinely believe that’s exactly what drives people to genuinely wish to fulfill each other,” Masina stated. “this really is aimed toward serious people who are thinking about locating someone who they would like to fall in love with.”

Starting a distinct segment revolution

From the commencement, Masina and Sherman have obtained many good feedback from people and online dating industry in general, particularly in the market dating world.

Masina said the good thing about market online dating sites could be the enthusiasm behind the folks who cause them to become and make use of them, which means more top-quality products and more suits all around.

“individuals are planning to want to try different markets and various web sites to see where they’re meeting people they may be much more suitable for. We think of it much more of whatever you name ‘coopetition,'” he stated. “it is simply creating the whole style of online sites which is important – obtaining visitors to feel at ease with online dating sites is important. Oahu is the duty associated with entrepreneurs available to choose from and the present online dating services to produce the many markets that individuals want, and now we thought it was a good someone to start off with.”